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Also known as guerrilla marketing or ambush marketing, attack marketing is a form of marketing that incorporates a series of creative and strategic techniques used to build and maintain public awareness surrounding a person, place, product, or event. Attack marketing utilizes the power of social interactions to execute non-traditional marketing campaigns that drive sales, increase name awareness and create long-term buzz around a specific business. Attack marketing is used by many marketing, advertising, public relations and promotional event marketing agencies to promote popular worldwide brands and events. Attack marketing can be tailored to fit marketing programs of all budgets, small and large. ==History== Attack marketing was traditionally used by bootstrapped businesses looking for cheaper forms of advertising. As the marketing industry evolved, engaging consumers who had been bombarded with duplicated advertisements became difficult. The innovation of non-traditional marketing, such as attack marketing, gained greater popularity. Currently, attack marketing is prominently used to promote small businesses as well as larger brands such as Nike, Coca-Cola, Disney, Mars and more. *In 1954, the Marlboro Man appears in Marlboro ads, making the company to become the #1 cigarette brand in the US. *Guerrilla, ambush and attack marketing became popular in the 1970s. *In 1982, Nike aired its first national television ads, created by newly formed ad agency Wieden+Kennedy, during the New York Marathon. *In 1984 Jay Conrad Levinson's book on Guerrilla Marketing is distributed to bookstores *In 1986, Run DMC created a single called “My Adidas” and significantly raised Adidas shoe sales overnight. *In 1996 Atlanta Olympics, Linford Christie wore contact lenses embossed with the Puma logo at the press conference preceding the 100 metres final. *The London Olympic Games and Paralympic Games Act 2006 restricts ambush, guerrilla, and attack advertising at the 2012 Summer Olympics. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Attack marketing」の詳細全文を読む スポンサード リンク
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